Cookie Policy
Effective date: May 6, 2026
Last Updated: March 11, 2026
This Cookie Policy explains how we use cookies and similar technologies on our website and digital services. As a virtual healthcare provider, we take additional steps to ensure that any information collected through cookies is handled in a manner consistent with HIPAA and applicable state privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
This policy should be read together with our Privacy Policy and our Notice of Privacy Practices.
Our Approach to Cookies in a Healthcare Context
Protecting your privacy is central to our mission. We do not use cookies or tracking technologies in a way that would disclose protected health information (PHI) to third parties without your authorization or a valid HIPAA‑compliant Business Associate Agreement (BAA).
We avoid using third‑party tracking technologies on any page or platform where PHI may be collected or inferred, including patient portals, telehealth sessions, or account‑specific areas (“PHI pages”).
What are Cookies?
Cookies are small text files stored on your device when you visit a website. They help us operate our site, understand how it is used, and improve your experience. Cookies may be set by us (“first‑party cookies”) or by third‑party service providers (“third‑party cookies”).
We also use related technologies such as pixels, tags, and local storage. For simplicity, we refer to all of these as “cookies.”
Types of Cookies and Consent We Use
We use three categories of cookies or consent: Necessary, Analytics, and We May Sell or Share Your Personal Information on this Website.
1. Necessary Cookies
These cookies are essential for the website to function and to maintain security. They enable core features such as secure login, session management, bot protection, load balancing, and storing your cookie preferences. Necessary cookies cannot be disabled.
These cookies do not collect or store PHI.
| Cookie | Provider | Description | Duration | Sharing? |
|---|---|---|---|---|
| ours_device_id | Ours Privacy | Supports device identification for secure session or platform functionality | 1 year | No |
| _cord_b5c96c26 | Ours Privacy | Supports platform functionality (session/device correlation) | 1 Year | No |
| rc::a | Google reCAPTCHA | Identifies bots to protect our site from malicious spam attacks | Never Expires | No |
| rc::c | Google reCAPTCHA | Identifies bots during the current session to prevent spam and abuse | Session | No |
| cf_clearance | Cloudflare | Cloudflare’s bot products identify and mitigate automated traffic to protect our sites from bad bots. Cloudflare places the __cf_clearance cookie on your devices that access our sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | Session | No |
| _cfuvid | Cloudflare | This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users. | Session | No |
| __cf_bm | Cloudflare | Cloudflare’s bot products identify and mitigate automated traffic to protect our sites from bad bots. Cloudflare places the __cf_bm cookie on your devices that access our sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions. | 1 hour | No |
| ph_phc_*_posthog | PostHog | Identifies bots during the current session to prevent span and abuse | 1 Year | No |
| _gcl_au | Google Tag Manager | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. | 3 months | |
| _cfuvid | Zendesk | Cloudflare sets this cookie to track users across sessions to optimize users experience by maintaining session | Session | No |
| __cf_bm | Zendesk Chat | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. | 1 hour | No |
| prism_* | Active Campaign | Behavioral analytics and event tracking. | 1 month | No |
2. Analytics Cookies
Analytics cookies help us understand how visitors use our website so we can improve functionality, performance, and user experience. We configure analytics tools to avoid collecting PHI and to operate in a HIPAA‑aligned manner.
| Cookie | Provider | Description | Duration | Sharing? |
|---|---|---|---|---|
| ph_phc_*_posthog | PostHog | Identifies bots during the current session to prevent spam and abuse | 1 year | No |
| _cord_sdk_data | Marfeel | Gathers data regarding site usage and user behavior | Session | No |
| has_visited | Adobe Analytics | Stores a unique user ID for analytics and support interactions | Session | No |
| ZD-suid | Zendesk | Stores a unique session ID for analytics | 20 minutes | No |
| vuid | Vimeo | Unique identified used for anonymous analytics | 2 years | No |
3. We May Sell or Share Your Personal Information on this Website
We may share limited personal information with advertising platforms to deliver relevant ads. Ads appear on only on non‑PHI pages. Please refer to our Do Not Sell or Share My Personal Information commitment.
| Provider | Description | Sharing? |
|---|---|---|
| Google Ads | Advertising measurement and optimization on non PHI pages. | Yes |
| Advertising, retargeting, and engagement measurement on non PHI pages. | Yes | |
| Bing | Advertising measurement and optimization on non PHI pages. | Yes |
Third‑Party Vendors
We work with carefully selected third‑party vendors who support our website’s functionality, security, analytics, and (where applicable) advertising. When vendors may have access to data that could be considered PHI, we enter into HIPAA‑compliant Business Associate Agreements (BAAs).
We do not allow third‑party vendors to use PHI for their own purposes. Our third-party vendors include:
| Vendor | Description |
|---|---|
| Ours Privacy CDP | Customer data platform, analytics, and consent management. |
| Google Analytics | Site analytics and performance measurement. |
| Google Ads | Advertising measurement and optimization on non PHI pages. |
| Google Tag Manager | Tag deployment and script management. |
| Ours Privacy | Consent management and device/session identification. |
| PostHog – Analytics | Behavioral analytics and event tracking. |
| Zendesk | Customer support and interaction tracking. |
| Google Fonts | Font rendering and performance optimization. |
| Sentry | Error monitoring and performance diagnostics. |
| Adobe Typekit | Font rendering and design consistency. |
| Google reCAPTCHA | Bot detection and security. |
| Cloudflare | Security, DDoS protection, performance optimization. |
| Marfeel | Analytics and content optimization. |
| Microsoft Ads (Bing) | Advertising, retargeting, and performance measurement on non PHI pages. |
| Meta Ads (Facebook & Instagram) | Advertising, retargeting, and engagement measurement on non PHI pages. |
| Active Campaign | Marketing automation platform that enhances email marketing, CRM, and customer experience. |
| Webflow | Visual web design and hosting platform for building and hosting custom, responsive websites. |
| WordPress CDP | Stores and manages user consent for cookies between WordPress and other platforms. |
| React CMS | Privacy‑first, GDPR‑ and CCPA‑compliant cookie consent tool to obtain and manage cookie consent while protecting user privacy. |
| Fonts Bunny CDN | Privacy‑first, GDPR‑compliant web font service. |
| Cloudfront CDN | AWS-managed solution for securing content delivery. |
Your Choices
You may manage your cookie settings at any time using our Cookie Settings link.
California residents may opt out of the “sale” or “sharing” of personal information, including cookie data, using our Do Not Sell or Share My Personal Information link. We do not sell or share PHI.
Manage cookie preferences
Consent Preferences
<!– wp:button {“className”:”btn-green popup-privacy”} –>
<div class=”wp-block-button btn-green popup-privacy”><a class=”wp-block-button__link wp-element-button”>Change My Preferences</a></div>
<!– /wp:button –>
You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.
Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc
If you are using a different web browser, please refer to its official support documentation.
Updates to This Policy
We may update this Cookie Policy periodically. Changes will be reflected in the “Last Updated” date above.
